New Article in the magazine IN Store by Koseska, MA from BERIN

Marija Koseska, MA, IP attorney at the Intellectual Property Agency BERIN, for the latest issue of the magazine IN Store, advices for Developing Intellectual Property Strategy in the IN Store magazine.
 
In her  analysis, Koseska concludes:

“The products of IP is a way of presentation of ideas, innovations, designs, brands and licenses. A carefully evaluated IP and a well-thought-out and organized management plan are worthful tools for managing it, which can help your business nurture, and optimize IP assets. Since the IP leads to an increase of the value of businesses, the development, management and protection of IP rights will continue to impact ultimately. Organizations that devote adequate resources to nurturing and menagment of their IP goods will be positioned so to reach the greatest benefits.

Hence, the pursuit of the strategy requires particularly clear commitment from the top management, clear roles and responsibilities, appropriate monitoring, more intensive cooperation on IP issues between research and development, engagement of industrial property advocates, and often even changes in corporate structures and processes . “

The full text can be read at the following link: http://www.instore.mk/frontpagenews/newsarticle/Soveti-Razvivanje-strategija-za-inte1083ektua1083n